A consultancy for modern business. Driving sustainable growth through creativity, technology and culture.

An Introduction

Hello, my name is Ben Forman, and I am a serial entrepreneur, working primarily in the creative and tech sector. I have built one of NZ’s most prestigious indie agenies - launching global apparel brand Allbirds, sheparding NZ Police through the pandemic, running two successful election campaigns for the greens, advertising education NZ to the world, running global campaigns for the makers or Pokemon Go and raising capital for a cross platform sci-fi Web3 business.

Consulting

Business

+ Consulting - When your team or organisation needs help at the strategic level. Re-designing your systems, processes, culture or even your products and services to keep you ahead and thriving.

+ Workshops & Offsites - When your team needs a jolt. Not more meetings or strategy decks but fresh energy, honest breakthroughs, and the kind of creative alignment that moves people forward, together.

Creative

+ Consulting - When your team or organisation needs help at the strategic level. Re-designing your systems, processes, culture or even your products and services to keep you ahead and thriving.

+ Workshops & Offsites - When your team needs a jolt. Not more meetings or strategy decks but fresh energy, honest breakthroughs, and the kind of creative alignment that moves people forward, together.

Technology

+ Consulting - When your team or organisation needs help at the strategic level. Re-designing your systems, processes, culture or even your products and services to keep you ahead and thriving.

+ Workshops & Offsites - When your team needs a jolt. Not more meetings or strategy decks but fresh energy, honest breakthroughs, and the kind of creative alignment that moves people forward, together.

Facilitation

Most organisations are stuck in reactive mode. Teams are rushing, communication breaks down, and alignment slips. Leaders are forced to carry more, while clarity, creativity, and strategic focus get squeezed out.

At Ongoing Theory, we help shift your business from reactionary to intentional. Not by slowing down - but by improving how your leaders think, how teams collaborate, and how systems support performance. It’s not just about solving immediate challenges - it’s about upgrading how your organisation operates at every level.

Testimonials

A woman with light brown hair wearing a sleeveless gray top, standing in front of a brick wall.

"I arrived at The Gathering a coiled spring and left loosened, inspired and grounded. Ben is an incredible convener of people and moments who effortlessly creates the vibes you need."

Phoebe Harrop Meadows

Blackbird Ventures - Partner

A man with curly, shoulder-length hair smiling, wearing a black t-shirt with a yellow symbol on it, in front of a light-colored wall and green leaves.

"We opened with our ideas, with our emotions and with our spirits. I emerged enriched and nourished, ready to go forth in the world as the best version of me."

Carlos Chambers

Carbon Invoice - Founder & CEO

A woman with long brown hair, blue eyes, and pearl earring outdoors, standing near a tree.

"Going to these events is like hitting zoom out on my life - I gain perspective and insights unattainable in the day-to-day hustle.”

Veronica Harwood-Stevenson

Humble Bee - Founder & CEO

Blackbird

Springload

Vector

StoryPark

Reason

Te Whare Hukahuka

Humankind

Sharesies

Carbon Invoice

Previously Unavailable

Outset Ventures

Arepa

Icehouse Ventures

Blackbird • Springload • Vector • StoryPark • Reason • Te Whare Hukahuka • Humankind • Sharesies • Carbon Invoice • Previously Unavailable • Outset Ventures • Arepa • Icehouse Ventures •

OUR CIENTS COME FROM

The Alignment Theory

We help businesses solve modern challenges with timeless principles. While today’s business pressures - stress, burnout, disconnection - seem like modern problems, their root causes are human and universal. High performance isn’t just about better tools or strategies; it’s about how well your people are aligned, focused, and energised.

That’s why we developed The Alignment Theory - a practical framework for building leadership capacity and organisational clarity. We work with businesses to optimise how energy flows through their people, systems, and teams- ensuring alignment across mindset, behaviours, and actions. This alignment becomes the foundation for how you lead, collaborate, and perform.

Because when you’re in tune, everything moves with greater clarity, purpose, and ease. And that’s real nice.